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Ben & Jerry’s announces plans to utilize Fairtrade ingredients

FBR Staff Writer Published 17 January 2013

US-based ice cream company Ben & Jerry’s has announced that it will be collaborating with its long-term partner, Fairtrade International (FLO), to utilize Fairtrade ingredients for its products.

In 2013, Ben & Jerry's products in the US will transition to carry the international Fairtrade certification mark.

Fairtrade Project Manager Kate Paine said the company is working hard to transition eligible ingredients to be Fairtrade.

"Our products have an immense variety of chunks and swirls, making it an extremely complex conversion. But we look forward to the challenge as we aggressively pursue the Fairtrade conversion by the end of 2013," added Paine.

Ben & Jerry's offers super-premium ice cream and ice cream novelties. Its products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues.

Fairtrade International (FLO) is an internationally recognized, non-profit organization that works to secure fairer trade terms for the welfare of farmers and workers in the developing countries. Fairtrade International owns the Fairtrade Certification Mark, a registered trademark.