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Kroger pledges to source 100% sustainable seafood by 2015, extends partnership with WWF

FBR Staff Writer Published 11 April 2011

The Kroger Co, a national grocery retailer in the US, has revealed new updates of its progress on seafood sustainability and the next phase of its partnership with World Wildlife Fund (WWF), a global conservation organization.

The retailer has been working with WWF, which has active involvement in developing strategies for responsibly-sourced wild seafood, for more than a year to evaluate its current seafood supply and develop ways to enhance the sustainability of its seafood buying practices and standards.

The results of the internal analysis indicate already more than half of the top 20 wild-caught seafood species sold by Kroger are certified by the Marine Stewardship Council (MSC) or in full assessment.

Kroger has set a 2015 goal of sourcing 100% of its top 20 wild-caught species from sources that are certified by MSC, in full assessment, or involved in a Fishery Improvement Project with WWF.

Apart from sourcing 100% MSC certified fish, Kroger is supporting a number of Fishery Improvement Projects in cooperation with WWF including the Ecuadorian mahi mahi and Indonesian yellowfin tuna fisheries.

Kroger noted that these improvements will directly help these fisheries perform at a level consistent with MSC standards, benefiting local communities, fishermen, suppliers and consumers. The retailer will also no longer sell shark, marlin or bluefin tuna due to sustainability concerns in the species.

Kroger employs more than 338,000 associates who serve customers in 2,458 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's.

The company also operates 786 convenience stores, 361 fine jewelry stores, 1,014 supermarket fuel centers and 40 food processing plants in the US Kroger, headquartered in Cincinnati, Ohio.