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Supervalu to source seafood products from sustainable fisheries

FBR Staff Writer Published 05 May 2011

US-based grocery retailer, Supervalu has announced that it will source 100% of its wild-caught seafood products from sustainable fisheries or those on a clear pathway to sustainability by 2015.

Supervalu said the products will be certified from Marine Stewardship Council (MSC) fisheries, in full assessment, or involved in a Fishery Improvement Project with World Wildlife Fund (WWF) by 2015.

The retailer has been working with WWF for more than a year to assess its current seafood supply and develop ways to improve the sustainability of its seafood buying practices and standards.

Supervalu vice president of Meat, Seafood, Dairy and Frozen Foods Chris Hooks said by sourcing the products from sustainable fisheries, as well as supporting fishery improvement projects, they propose to ensure sustainable seafood for generations to come.

Supervalu will also continue to support positive change in the oceans by working with the Food Marketing Institute's Sustainable Seafood Working Group, as well as WWF's Aquaculture Dialogues, which are currently creating standards for eight species of farmed fish.

Moreover, the retailer will be supporting Fishery Improvement Projects in cooperation with WWF, including the Indonesian yellow-fin tuna fisheries.