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Produce company VertiFresh announces expansion plan

FBR Staff Writer Published 11 September 2012

VertiFresh, a US-based produce company, has announced its long-term strategic plan which includes expanding capacity along with providing the fresh locally grown produce and maintaining competitive costs.

The company noted that this move comes after the positive customer response to the company's hydroponic lettuce. The lettuce was used in Alferd Packer brand salad at MAD Greens outlets.

VertiFresh founder William Sears said that there is a growing awareness among consumers of the nutritional value of what they eat.

"The PharmPods hydroponic cultivation system developed by FusionPharm (OTC: FSPM) gives us the capability not only to meet this demand, but also do it cost competitively," Sears added.

The expansion plan includes expanding the production at VertiFresh's Denver PharmPlex through the purchase of additional PharmPods. The company is currently in negotiations with potential capital partners to finance this expansion.

VertiFresh also plans to enter the retail sector, selling its produce through natural and organic food channel partners. The company has identified several new markets and plans to build additional PharmPlex facilities in major urban markets throughout California and in Washington DC.

VertiFresh provides vegetables and culinary herbs for local restaurants and retailers. VertiFresh's pesticide-free vegetables and herbs are grown in sterile container greenhouses using clean, renewable energy.